ACHIEVE HIGH-PERFORMANCE MARKETING
& SAFEGUARD PATIENT PRIVACY
HealthDataSecure ensures sensitive data remains secure
by
bridging the gap between patient privacy and
digital marketing,sharing with HIPAA-compliant
tools.
Achieve the marketing goals you've always envisioned.
Enhance patient lifetime value and foster enduring relationships with advanced customer journey marketing, leveraging HealthDataSecure's integration of behavioral data across your marketing tools.
Designed for Healthcare Marketing in a Privacy-Centric World
Designed for Healthcare Marketing in a Privacy-Centric World
HealthDataSecure replaces all insecure tracking technologies with a BAA-protected.
Automatically block sensitive data
HealthDataSecure automatically blocks data from being sent to non-compliant tools, minimizing compliance risks from human error.
Maintain the visitor's journey
HealthDataSecure generates an anonymous identifier for each visitor, enabling a comprehensive view of the customer journey while ensuring privacy protection.
Minimize costs associated with switching
HealthDataSecure ensures secure server-side connections to enable tools like Google Analytics and Google Ads to function as intended, without exposing sensitive data to them.
Privacy Poses Challenges for Healthcare Marketing
The tracking technologies on your website, essential for advertising and analytics, often gather extensive personal user data, potentially exposing your organization to privacy regulation risks. As a healthcare marketer, delivering data to these tools is crucial for maximizing ROI, but it must be done in a HIPAA-compliant manner. HealthDataSecure enables you to achieve this securely.
In what manner do tracking technologies contravene HIPAA regulations?
Protected Health Information (PHI) includes any of the eighteen HIPAA identifiers combined with specific health details. This encompasses identifiers like name, email, IP addresses, and device IDs collected by native trackers. Activities such as browsing condition-specific pages, searching for doctors, or scheduling appointments on your website constitute health information.
Continue leveraging your current tools by substituting native trackers with HealthDataSecure.
HealthDataSecure replaces all non-compliant tracking technologies to ensure that advertising and analytics tools never receive Protected Health Information (PHI), thus safeguarding privacy and compliance.
Utilize Existing Tags to Prevent Switching Costs
By utilizing your existing Google Tag Manager setup, HealthDataSecure can quickly reactivate all your current tools without significant time investment.